Legal

Privacy Policy

Last updated: June 8, 2026

Ultimate Development LLC (“Ultimate Development,” “we,” “us,” or “our”) is a design-build remodeling contractor serving the Chicago North Shore and surrounding suburbs. This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit our website at ultimate-basements.webflow.io (the “Site”) or contact us about our services.

1. Information We Collect

Information You Provide

When you submit our contact form or request a consultation, we collect:

Full name
Email address
Phone number
Project location or address
Project type and description
Any other information you include in your message

Information Collected Automatically

When you visit our Site, we and our third-party partners automatically collect certain information, including:

IP address and approximate location
Browser type and version
Device type and operating system
Pages visited and time spent on each page
Referring URLs (the page you came from)
Clicks and navigation patterns

2. How We Use Your Information

We use the information we collect to:

Respond to your consultation requests and inquiries
Provide estimates and project proposals
Communicate with you about our services
Improve our website and user experience
Measure the effectiveness of our advertising campaigns
Deliver relevant advertisements to you on Google and other platforms
Comply with legal obligations

3. Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies on our Site. These help us understand how visitors use our Site and allow us to deliver targeted advertisements.

Types of Cookies We Use

Essential cookies: Required for the Site to function properly.
Analytics cookies: Help us understand how visitors interact with the Site (e.g., Google Analytics).
Advertising cookies: Used to deliver relevant ads and measure ad performance (e.g., Google Ads conversion tracking, Google remarketing tags).

You can control cookies through your browser settings. Note that disabling cookies may affect certain Site functionality. To opt out of Google’s use of cookies for advertising, visit Google’s Ads Settings at adssettings.google.com.

4. Google Advertising Services

We use Google Ads and related Google advertising services, which may include:

Google Analytics

We use Google Analytics to analyze Site traffic and user behavior. Google Analytics collects information about your use of the Site and may associate that information with your Google account if you are signed in. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Google Ads Conversion Tracking

We use Google Ads conversion tracking to measure the effectiveness of our advertisements. When you submit a contact form or take another action on our Site after clicking one of our ads, a cookie is placed on your device so we can see that the action occurred. This data is aggregated and does not personally identify you to us.

Remarketing

We use Google’s remarketing features to show our ads to people who have previously visited our Site as they browse other websites on the Google Display Network and YouTube. Google uses cookies to serve ads based on prior visits to our Site. You can opt out of personalized ads by visiting adssettings.google.com or by visiting www.aboutads.info.

Customer Match and Audience Lists

We may upload hashed contact information to Google to create audience lists for advertising purposes. This data is encrypted before upload and Google uses it only to match with existing Google account holders for ad targeting. Google’s use of this data is governed by Google’s Privacy Policy.

5. Sharing of Information

We do not sell your personal information. We may share your information with:

Service providers: Third-party vendors who assist with website hosting (Webflow), email communication, and analytics (Google).
Legal requirements: If required by law, court order, or governmental authority.
Business transfers: In connection with a merger, acquisition, or sale of assets.

6. Data Retention

We retain contact form submissions and inquiry data for as long as necessary to respond to your inquiry and for a reasonable period thereafter for business records. Google Analytics data is retained according to our configured retention settings (default: 14 months). You may request deletion of your personal information by contacting us at the address below.

7. Your Privacy Rights

California Residents (CCPA/CPRA)

If you are a California resident, you have the right to: (1) know what personal information we collect about you; (2) request deletion of your personal information; (3) opt out of the sale of your personal information (we do not sell personal information); and (4) non-discrimination for exercising your rights. To exercise these rights, contact us at the information below.

All Users

Regardless of your location, you may request access to, correction of, or deletion of your personal information by contacting us directly. We will respond within a reasonable timeframe.

8. Children’s Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children.

9. Third-Party Links

Our Site may contain links to third-party websites (such as our social media profiles). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Ultimate Development LLC
Chicago North Shore Area, Illinois
Email: info@ultimatedevelopment.com
Website: ultimatedevelopment.com/contact